Project Date
Jan 2024
Solutions Provided
Branding, Website, UI/UX, Mobile app
Being
Going live soon
Being is a lifestyle app aimed at promoting mental health and wellness among users. It is designed to help users build positive habits, connect with like-minded individuals, and maintain a personal journal.
The Problem
The main challenge was to address the need for a unified platform in the lifestyle app market that effectively combined journaling, community engagement, and habit tracking. The goal was to make sure the app was easy to navigate and that people would want to use it in their everyday lives.
The solution
Karotii handled the design iteration from branding and handled the implementation of the IOS and Android apps. We also supervised and managed the team the product designers and engineers on the project
The approach & conclusion
Karotii's modern design for the Being app, featuring a tranquil green colour scheme, custom icons, and typography, emphasizes growth and health, with a focus on seamless navigation between the journal, forum, and tracker, enhanced through user feedback on test prototypes. The successful delivery of the project is a result of the effective management and supervision of the various teams and stakeholders, which ensured that the project was completed on time, within budget, and to the required quality standards.
Key takaways
Gamification Increases Engagement: The popularity of gamification elements in the community feature indicates that these aspects can significantly boost user engagement and motivation.
Privacy is Paramount: The importance of secure privacy settings, especially in the journaling feature, is a top concern for users.
Precise Dissection: Breaking down functionality into deliverables allowed for granular problem-solving.
